It seems that someone has uploaded the new Dungeons & Dragons 5th Edition Basic rules book to Lulu.com. Mike Mearls is listed as the author, but clicking on his name takes you to a search for contributors, so it doesn’t look like this is an official or sanctioned upload.This is further evidenced by the following disclaimer text:
D&D Basic Rules that can be downloaded for free via the Wizards of the Coast website. I have this available printed at cost and am making ZERO revenue off this to be absolutely clear. This is for people to print off the FREE rules via Lulu.
Wizards of the Coast offer their product catalog via DnDClassics.com [AL], which is a turnkey version of DriveThruRPG’s [AL] website dedicated to WotC product. If there was a POD option to be offered, I’m sure it would be offered there, and not on Lulu.
There’s no telling how long this will remain up on Lulu, but if you’re looking for a bound and printed copy of the Basic Rules that were published recently and to save on killing your own printer, this might be a way for you to get them. The code FLASHY13 will get you an additional 13% off the price listed on the page. GETIT15 may also work to get 15% off.
Update: As stated in the comments, this has now been pulled by the original submitter.